Single-handedly built a robust webhook ingestion and processing pipeline using a dedicated NodeJs worker (BullMQ/Redis) to reliably execute features like automated DMs, public comment replies, and ask-to-follow triggers

Designed and developed dashboard widgets, visualizing critical engagement metrics such as best time to post, follower growth trends, and total outreach.

Developed a highly customizable form builder using React Hook Form and Zod, enabling users to capture dynamic lead data directly through their Instagram automation flows.

Implemented a workspace system allowing users to securely connect and manage multiple Instagram accounts under a single unified dashboard, streamlining agency and power-user workflows.

Integrated Razorpay for subscription payments and built a transactional credit ledger, automatically debiting user credits in real-time upon successful automation executions.

Built and maintained the frontend of an Excel Add-in that integrates AI capabilities directly into Microsoft Excel using Office.js

Developed UI components for Excel task panes using React and TypeScript, ensuring smooth performance within Excel’s webview environment.

Implemented global state management using Redux to handle complex UI state, async AI responses, and user interactions.

Built real-time features using WebSockets to stream AI responses and updates directly into Excel workflows.

Implemented Markdown rendering to display AI responses in a structured and readable format.

Worked closely with backend and AI teams to translate AI outputs into usable Excel actions (cell updates, formulas, graphs and other data transformations).

Translated Figma designs into a fully functional homepage using React.

Implemented a backend-driven UI using Next.js and Sass.

Implemented authentication mechanisms, including manual and OTP-based login.

Streamlined the flow from the product details page to the cart page.

Developed a comprehensive product details page, fetching data from the backend and integrating components like carousels, image galleries, and product customization options for jewelry according to their metals, diamonds, and size.

Created a dynamic cart page with three subpages: cart details, address selection, and checkout, ensuring a smooth checkout process.